“The P.R. Professional Experience”

The 135th Street Agency was hired by the U.S. Postal Service to execute a campaign that will promote their online products and services to the 18-34 year old demographic. The 135th Street Agency proposed a college contest in which students will compete to see who can devise the best P.R. campaign for online postal products NetPost®, Click-N-Ship® and Direct Mail. This idea became known as the P.R. Professional Experience, which was launched in February 2006 in the New York Tri-State area. Participating college teams included New York University, Montclair State University, Fairleigh Dickinson, Quinnipiac, Dowling College and SUNY New Paltz.

The winning team was announced during an Awards Ceremony on May 15, 2006 at the New York Postal Headquarters in Manhattan. Montclair State University was named the Grand Prize winning team for their “Clickity-Split” PR campaign (see GALLERY for photos). Each member of the Grand Prize-winning team won over $2500 in prizes sponsored by Microsoft, JetBlue Airways and Travelpro, including an Xbox 360 ™ a roundtrip flight to anywhere JetBlue Airways flies and a set of Travelpro luggage. The Grand Prize-winning team also got the chance to have their campaign featured in a future Postal Service Public Relations promotion.

For a full recap, click here.

U.S. Postal Service & Harlem Week Book Fair

The 135th Street Agency was hired to promote the Postal Service’s participation in the annual Harlem Book Fair on Saturday, July 23. The Postal Service hosted a panel at the book fair, entitled More than Postage: The Langston Hughes, Zora Neale Hurston and James Baldwin Stamps. The panel featured poet/scholar Haki R. Madhubuti, artist/stamp designer Barbara Higgins Bond, James Baldwin’s niece Aisha Karefa-Smart and ESPER (Ebony Society of Philatelic Events and Reflections) president Manuel Gilyard. The 135th Street Agency secured radio and online coverage of the Postal Service panel and the Postal Service’s overall participation in Harlem Week 2005. Below please find a detailed recap of the Postal Service-Harlem Book Fair media coverage.

For a full recap, click here.


U.S. Postal Service & Let’s Dance/Bailemos Stamp Campaign

The 135th Street Agency was hired to assist in event management and public relations support for the First Day of Issue Ceremony for the Let’s Dance/Bailemos Stamp Collection. Issued in honor of Hispanic Heritage Month, the Let’s Dance/Bailemos collection commemorates four Latin dances: the salsa, merengue, mambo and cha cha. The First Day of Issue Ceremony was held September 17, 2005 at the Copacabana in New York. Special guests included American Idol finalist Vonzell Solomon and legendary trombonist Willie Colón as well as the renowned Copa Girls salsa dancers.

For a full recap, click here.

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