Coca Cola Summerscope

The 135th Street Agency was hired to implement a guerrilla marketing strategy to recruit over 300 inner-city youth for this 21st annual entertainment and sports camp sponsored by Coca-Cola, Boost Mobile, South Pole, and Power 105. The camp was co-hosted by Lamar Odom (L.A. Lakers), John Starks (former NY Knick), B5 (Bad Boy Records) and Jae Millz (Universal Records). The camp ran from July 11 – July 15 at Roberto Clemente Park in the Bronx. We provided the following services:

Marketing

· Devised and executed advertising flight schedule with radio partner Power 105 FM (Clear Channel)
· Secured product sponsorship from SLAM Magazine
· Facilitated the purchase of the camp t-shirts and book-bags
· Booked guest speakers for the entertainment side of the camp. Media VIPs who came and spoke included:

AOL Music (Director of Industry Relations & Music Programming)
Uptown Magazine (Editor-In-Chief)
WHCR 90.3 FM (On-Air Personality/Producer)
Jimmy’z/Aeropostale (Director of New Product Development)
Pop Media (Owner)

PUBLIC RELATIONS

Secured press from:
· NY Daily News
· News 12
· Bronx Times Reporter
· EURweb.com
· HoopsHype.com
· TheIndustryCosign.com
· Slamonline.com

For a full recap, click here.

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