BET’s 2005 Summer Tours

The 135th Street Agency was hired to provide tour marketing services for BET’s 2005 summer tours. BET is sponsoring three of the most high-profile tours in hip-hop and R&B this summer. We are protecting BET’s brand interests in each city of the tour markets. The 135th Street Agency is managing the marketing on behalf of BET for the tours listed below:

The Scream IV: Heartthrob Tour featuring Omarion, Bow-Wow and friends (Pretty Ricky, Bobby Valentino, Marques Houston and B-5)

The Destiny’s Child “Destiny Fulfilled Tour” (sponsored by BET and McDonald’s)

The “Massacre 2005” Tour featuring 50 Cent, G-Unit, Ludacris, Lil’ Jon, Ciara and Mike Jones

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