The Wolf Of Wall Street
CHALLENGE: Generate word of mouth buzz and awareness of The Wolf of Wall Street – an R-rated film – among multicultural audiences to drive sales during its Christmas Day opening.
STRATEGY + SUCCESS:
• Grossed over $115M domestically and $259M internationally for a total of $375M since its Christmas Day opening in 2013.
• Earned five Oscar nominations.
• Secured VIBE, HipHollywood, Bossip, HipHopWired and Johnson Publishing (EBONY, JET) as hosts for the influencer screenings.
• Screenings generated:
• 6.8M media impressions
• 1.2M social media impressions
• Junket coverage generated 1.6M media impressions.
• NY premiere coverage generated 1.14M media impressions.