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The Wolf Of Wall Street

CHALLENGE: Generate word of mouth buzz and awareness of The Wolf of Wall Street – an R-rated film – among multicultural audiences to drive sales during its Christmas Day opening.

STRATEGY + SUCCESS:
• Grossed over $115M domestically and $259M internationally for a total of $375M since its Christmas Day opening in 2013.
• Earned five Oscar nominations.
• Secured VIBE, HipHollywood, Bossip, HipHopWired and Johnson Publishing (EBONY, JET) as hosts for the influencer screenings.

• Screenings generated:

• 6.8M media impressions
• 1.2M social media impressions

• Junket coverage generated 1.6M media impressions.
• NY premiere coverage generated 1.14M media impressions.