CHALLENGE: Overcome the cultural challenge of promoting a film that revolves around a girl with 70 feet of "magical" blond hair to AA audiences and press.
STRATEGY + SUCCESS:
• Secured 36M potential impressions in media coverage prior to opening weekend.
• Recruited "Real Housewife of Atlanta" Lisa Wu-Hartwell as a Tangled ambassador & host of our ATL tastemaker screening.
• Online media coverage secured on MediaTakeOut, AAOL, Cambio, BET, BOSSIP, TheYBF, ESSENCE, Sister-2-Sister, RollingOut & more.