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Beautiful Textures Texture Manageability System

CHALLENGE: Introduce the Beautiful Textures Manageability System (TMS) as a revolutionary product that allows women to have their hair go from curly, to straight and back to curly again with no harsh chemicals.

STRATEGY + SUCCESS:
• 46M media impressions secured (Huffington Post, AOL, EBONY, BET. com)
• 101M social media impressions generated in 5 months
• 24 celebs engaged (including brand endorsements from Angela Simmons and Sevyn Streeter)
• Activated 8 major events (Rebellious Soul Tour, NY Upfront, Miami Getaway, Bronner Bros Hair Show, Black Women's Expo Chicago, Black Expo Charleston, Angela I AM Fashion Presentation, World Natural Hair Show)