Think Like A Man
CHALLENGE: Energize the target audience to generate buzz in order to contribute to the film's box office success.
STRATEGY + SUCCESS:
• #1 film for two weeks straight.
• Earned $33M on opening weekend, topping The Hunger Games.
• Will Packer/Rainforest Films' highest-grossing film debut ever and Screen Gems' second highest-grossing opening in their history.
• Generated millions of media impressions from coverage in People, ABC News, E Online, BET.com, ESSENCE.com, VIBE, TheYBF, Necole Bitchie, Bossip, JET, Madame Noire and more.