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BET's The Game Superfan

CHALLENGE: Execute a full-scale national talent search to engage superfans of BET's hit series "The Game" and drive tune-in to its 6th season– all within two weeks.

• Nearly 4 million adults 18-49 tuned into "The Game," making it the #1 returning sitcom telecast on cable.
• "The Sideline Wrap-Up" episodes became among the top 3 watched videos on on "The Game" broadcast nights.
• Generated over 6M earned media impressions for the Game SuperFan campaign.