BET's The Game Superfan
CHALLENGE: Execute a full-scale national talent search to engage superfans of BET's hit series "The Game" and drive tune-in to its 6th season– all within two weeks.
STRATEGY + SUCCESS:
• Nearly 4 million adults 18-49 tuned into "The Game," making it the #1 returning sitcom telecast on cable.
• "The Sideline Wrap-Up" episodes became among the top 3 watched videos on BET.com on "The Game" broadcast nights.
• Generated over 6M earned media impressions for the Game SuperFan campaign.