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Jermaine Dupri

CHALLENGE: Super-producer Jermaine Dupri gave us 30 days to spread the word about his reunion concert of R&B and Hip Hop stars from the 90s and early 00s such as Kris Kross, Xscape, Bow Wow, Jagged Edge and Da Brat.

STRATEGY + SUCCESS:

• Concert sold out!
• Over 200M media impressions
• Over 10M social media impressions
• Pre-event press coverage generated so much
buzz, it persuaded Jay- Z to participate.

Earned coverage from:
• OMG Yahoo
• The Today Show
• TMZ (Live Show)
• The Daily Mail
• E! News


• Entertainment Weekly
• MSN Entertainment
• Yahoo Music Canada
• The Hollywood Reporter
• Examiner