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Star Trek Into Darkness

CHALLENGE: Engage AA moviegoers in order to secure a #1 box office opening.

STRATEGY + SUCCESS:
• Star Trek Into Darkness opened at #1 on May 16, 2013 with a box office gross of $70M.
• Our campaign generated over 50M in media impressions.
• Secured coverage on:

• ABC News Radio
• Rickey Smiley Show
• Doug Banks Radio Show
• WVEE V103 Atlanta
• WPGC 95.5 DC
• BET.com
• VIBE
• TheYBF
• NecoleBitchie