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Paramount

CHALLENGE: After two years and four successful films, we've changed the way this major motion picture studio markets to African-Americans. Our influencer screenings, media partnerships, and press outreach engaged AA audiences in an intimate, authentic way.

STRATEGY + SUCCESS:
• #1 box office films Madagascar 3 and Star Trek Into Darkness
• $1.6B in total worldwide sales from Madagascar 3, Star Trek Into Darkness and The Wolf of Wall Street