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Olympus Has Fallen

CHALLENGE: Generate buzz among AA moviegoers in order to impact opening weekend sales.

STRATEGY + SUCCESS:
• Olympus Has Fallen opened at #2 with $30M in box office sales, exceeding studio projections (which were $28M).
• OHF was director Antoine Fuqua's biggest opening ever.
• Earned millions of impressions in media coverage from outlets such as:

• Steve Harvey Morning Show
• Doug Banks Radio Show
• WGCI Chicago
• WVEE Atlanta
• HuffPost/BlackVoices
• BET.com
• TheYBF
• Bossip
• VIBE
• Ebony.com
• JETMag.com