Olympus Has Fallen
CHALLENGE: Generate buzz among AA moviegoers in order to impact opening weekend sales.
STRATEGY + SUCCESS:
• Olympus Has Fallen opened at #2 with $30M in box office sales, exceeding studio projections (which were $28M).
• OHF was director Antoine Fuqua's biggest opening ever.
• Earned millions of impressions in media coverage from outlets such as:
• Steve Harvey Morning Show
• Doug Banks Radio Show
• WGCI Chicago
• WVEE Atlanta