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Myx Fusions Moscato

CHALLENGE: Generate buzz around the launch of a brand new moscato beverage that pop superstar Nicki Minaj endorses. Educate the target audience on the unique features of the product: single-serve, twist cap, flavored, etc.

STRATEGY + SUCCESS:
• Executed "Myx & Mingle Cruise" launch event which generated millions of impressions and coverage from:

• The Daily Mail
• E Online
• Perez Hilton
• Just Jared
• MediaTakeOut
• Bossip
• VIBE
• GlobalGrind
• TheYBF
• NecoleBitchie
• And more!

• Secured broadcast and online coverage for Myx on:
• CNBC
• HLN
• Forbes.com
• WPIX CW 11 (NY)
• Arise TV
• ABC News Radio
• Hot 97
• Power 105
• PopCrush

• Secured high visibility for the brand during BET Experience 2013, where Myx Fusions executed activations at the BET Awards Backstage Gifting Suite, Jamie Foxx's BET Awards After-Party, and MC Lyte's Hip Hop Sisters Network Rooftop Party.

• Coordinated Myx activations at the Zoe Saldana Star Trek Into Darkness screening and the Olympus Has Fallen and Dead Man Down NYC screening programs.