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Madagascar 3: Europe's Most Wanted

CHALLENGE: Generate strong national awareness of Madagascar 3: Europe's Most Wanted among multicultural tastemakers, media and consumers via social media marketing, events and strategic partnerships.

STRATEGY + SUCCESS:
• Film opened #1 at the box office, earning $60M in its first weekend and grossing $216M to date.
• Secured film coverage from BET, Bossip, Ebony (print), ESSENCE, FUSE, Global Grind, Huffington Post, JET (print), JUICY (print), Rolling Out (print cover) Upscale (print), and VIBE.
• Executed a tastemaker screening and after-party at Central Park Zoo hosted by Power 105's Angela Yee and TV producer Mona Scott-Young which was attended by over 230 guests and resulted in media coverage from the likes of NecoleBitchie, TheYBF, RollingOut, CentricTV and many more.