CHALLENGE: Manage visibility for Monami Entertainment projects such as "Love & Hip Hop" franchise and Myx Fusions Moscato.
STRATEGY + SUCCESS:
• Radio and club tour for Season 1 of "Love & Hip Hop" (NYC) resulted in over 10M online media impressions.
• Season 2 was the highest-rated premiere in franchise history to date.
• Season 2 premiered to over 4M viewers on November 14, 2011, the highest-rated premiere in franchise history and the #1 non-sports cable telecast that day among 18-49 year old viewers.
• Mys Fusions success