CHALLENGE: Transform Grammy-Award winning rapper Jadakiss into a lifestyle brand.
STRATEGY + SUCCESS:
• Secured appearance opportuntiy on Fuse tv's newest scripted dramedy 'The Hustle.' • Hosted "Cosignment" mixtape listening party resulting in over 1.5 million downloads and secured online media coverage on Complex. The Grio, MTV, BET, World Star Hip Hop, ThisIs50. VLAD tv and more. • Created visibility opportunities at the 2012 NBA All-Star Weekend and secured online media coverage on Complex, MTV, BET, Slam, and more. • Created red carpet opportunity at the Think Like A Man New York premiere and secured online media coverage on THE YBF, Jones, Concrete Loop, Singersroom. The Source and more.