CHALLENGE: Generate buzz on Hotel Transylvania among urban audiences in order to impact opening weekend box office sales.
STRATEGY + SUCCESS:
• Film opened #1 at the box office, earning $42M in its first weekend and grossing $143M to date.
• Received online coverage from JETMag, Indiewire, RollingOut, EURWeb, StraightfromtheA, AllHipHop, VLADtv and more.
• Executed a tastemaker screening in Atlanta hosted by pop group the OMG Girlz. Screening was attended by local influencers such as:
• Frank Ski
• V103 radio personality
• Mimi Faust - tv personality, "Love & Hip Hop Atlanta"
• JaQuitta Williams - anchor, CBS Atlanta
• Q Parker - R&B artist
• Reginae Carter - Lil' Wayne's daughter