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Ester Dean

CHALLENGE: Heighten awareness of Ester Dean's brand among urban and mainstream media and secure strategic partnerships with relevant organizations.

STRATEGY + SUCCESS:
Implement a 3-phase approach that includes public relations and experiential tactics under the campaign "Ester Dean is One to Watch." Initial press coverage secured includes:

• ESSENCE.com
• Bossip
• Rolling Out
• HipHopWeekly