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Dead Man Down

CHALLENGE: Generate buzz among influencers and general AA audiences for FilmDistrict's Dead Man Down in 30 days with very limited access to talent.

STRATEGY + SUCCESS:
• Created a groundswell of buzz around the film that resulted in over 5 million online impressions.
• Launched online promotions with sites such as AllHipHop, HipHopWired, RealTalkNY, YRB and Juicy.
• Received coverage from sites such as TheYBF, Rolling Out, VLAD TV, StuffFlyPeopleLike and many more!