Marvel's The Avengers
CHALLENGE: Excite African American movie-goers about Avengers in order to ensure a blockbuster summer opening.
STRATEGY + SUCCESS:
• International sales totaled in $641.8 million by the time of its US opening.
• Secured promotional partnerships with Complex, Global Grind, YRB Magazine, All Hip Hop, You Heard That New, RealTalkNY, and F Luxury B.
• Earned media coverage from BET, Complex, Bossip, VIBE, TheGrio, Global Grind, Rolling Out, TheSource and many, many more!