CHALLENGE: Enhance awareness of singer Austin Brown and his single "Menage a Trois" among urban youth consumers.
STRATEGY + SUCCESS:
•Set up visibility pops for Austin during visits to NYC that included appearances/interviews with Good Day NY, ESSENCE, AXS Live, Hip Hop Weekly, EURWeb, NY Fashion Week - Korto Momolu.
• Confirmed red carpet appearance at the Sparkle NY premiere which resulted in the following media coverage for Austin: BET.com, TheYBF, Ebony.com, GlobalGrind, VIBEVixen, SandraRose, StraightfromtheA, CentricTV, RollingOut, Next2Shine, UptownMagazine.
• Confirmed homecoming performances for Austin at various colleges, including Virginia State University, North Carolina A&T, Hampton University, North Carolina State, Florida A&M University