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A Haunted House 2

CHALLENGE: Engage AA moviegoers in order to secure a #1 box office opening.

STRATEGY + SUCCESS:
• A Haunted House 2 has earned $16M at the box office to date (with a production budget of $4M).
• Campaign generated over 100M in media impressions.
• Secured coverage on BET "106 & Park," VH1 "Big Morning Buzz," TV One, Power 106, SiriusXM and more.